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What does Tom Brady want? Everything.

Related Topics: Tom Brady, Travis Kelce

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I once asked an out-of-town newspaper friend about a colleague of his, “Kenny,’’ a talented, respected sports columnist. What’s he like, I wanted to know.

“Kenny doesn’t want to be a great columnist,’’ my friend said. “Kenny wants to be a star.’’

That long-ago conversation bubbled to the surface recently while I was thinking about Tom Brady, who is treating retirement from football like another product launch. Apparently, being the winningest quarterback in NFL history isn’t enough for him. He wants to be a star.

Wait. He already is a star.

What does he want then?