If the Boston sports radio rivalry between 98.5 The Sports Hub and WEEI were a sporting event, it might call for the Mercy Rule at this point.
The Sports Hub routed its competition in the winter Nielsen Audio ratings period from January 4 to March 27, finishing first overall and across its three daytime programs and second in the evenings in its main targeted demographic, men 25-54.
Overall, the Sports Hub had a 15.6 share in the winter period. WEEI was 10th, with a 3.6 share. During the previous ratings period in the fall, the Sports Hub had a 16.